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D'Berg Travel Co. · Brand Moodboard 2026
Presented by Sprocket Design Co. · D'Berg Travel Co. · 2026

Your New Brand Direction

Proposed Palette
Navy · Gold · Cream
Typography
Playfair Display + Inter
Design Language
Ocean Glass · Luxury
Prepared by
Sprocket Design Co.
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02. Design Direction

Where D'Berg Travel Co. is going

Three guiding principles shape every decision in this proposed direction — from the first impression a visitor forms, to the finest detail on each yacht page.

Luxury Without Loudness
Navy and gold with generous breathing room. Every design decision steps aside to let your yacht photography do the selling. Exactly where a brand at this tier should be.
Superyacht Charter Positioning
Authority Through Design
Strong serif headings, editorial layout patterns and confident typographic hierarchy signal expertise. Visitors immediately understand they're dealing with a specialist, not a listing aggregator.
Expert Curation
Coastal Classicism
Playfair serif headings, warm cream backgrounds, and gold accents reference classic nautical charts and mahogany yacht interiors. A timeless elegance that feels entirely at home in the BVI.
Elevated Nautical Aesthetic
03. Ocean Glass UI

Glass panels that float
over the water

A signature UI treatment for the new site — frosted, translucent panels with backdrop blur, sitting over your full-bleed photography. The ocean always shows through.

Your navigation bar
Fixed to the top of every page. Semi-transparent navy with a blur effect, so your logo sits clearly against any hero image, with the gold 'Start Planning' call-to-action always visible.
Glass yacht card overlays
Each yacht listing carries a frosted caption panel showing the name, key specs and a call-to-action, without ever obscuring the photo that does the selling.
Navy call-to-action sections
Where you need visitors to take action, we anchor with solid deep navy. Grounded, authoritative and impossible to miss. Gold eyebrow, serif headline, dual-button pattern.
Warm cream content zones
Charter details, FAQs, intro text and card grids all sit on a warm #faf9f6 cream. A calm, premium contrast to the drama of the hero sections above and below.
04. Colour Palette

A palette built for this tier

Every colour is deliberate. Deep navy conveys authority. Warm gold signals premium without shouting. Cream gives the page room to breathe. The existing teal and aqua tones are retired. They belong on a different category of travel site entirely.

Navy
#0C1B2E
CTA sections, nav, dark surfaces, footer
Navy Deep
#06111D
Footer bg, darkest UI surfaces
Gold
#C4A35A
CTAs, eyebrows, accents, logo, gold bars
Cream
#FAF9F6
Page bg, card bg, body areas
Ink
#1A2A3A
Body text on light backgrounds
Slate
#6B7A8D
Secondary text, card body copy
Teal #0D9488Conflicts with premium positioning
Cyan #06B6D4Generic "holiday website" feel
Aqua #14B8A6Belongs in a Fiverr template
Lime accentsCompletely incongruent with product tier
05. Typography

Type that commands attention

Playfair Display brings editorial elegance to every headline. The same typeface used by leading luxury travel brands worldwide. Inter keeps body copy crisp, modern and effortlessly readable across all devices.

Display / Serif: Playfair Display
Luxury Yacht Charters
"The BVI's finest sailing grounds"
Used for all headings, section titles, hero text, card titles, logo wordmark, pull quotes and founder attribution. Italic variant adds warmth.
Source: Google Fonts
Weights: 400, 600, 700
Italic: Yes, weights 400 and 600
Functional / Sans: Inter
Bold navigation & CTA — 700
Subheadings and labels — 500
Body copy and descriptions — 400, line-height 1.8
EYEBROW LABELS — 0.66REM / LS 0.26EM
Source: Google Fonts
Weights: 300, 400, 500, 600, 700
Body: 0.82–0.975rem
Type Scale: Active Sizes
Hero H1
clamp(2–3.6rem)
Sail & Stay in the BVI
Section H2
clamp(1.5–2.1rem)
Curated Experiences
Card H3
1.45–1.55rem
Family Charters
Body
0.82–0.975rem
Looking for something beyond the traditional yacht charter? Our speciality charters deliver unique, tailored experiences across the British Virgin Islands.
Eyebrow
0.66–0.7rem / LS
Curated Experiences
06. The Shift

Where the site is now vs where it's going

The current site undersells what D'Berg Travel Co. truly offers. The new direction positions the brand exactly where it belongs, alongside the world's leading luxury charter operators.

✕  Current Site
Teal and aqua palette: visually indistinguishable from generic travel booking sites
Light green accents: inconsistent with a luxury charter brand at this price point
Static page content: difficult to update and impossible to scale
Yacht pages lack structure. No consistent specs, gallery or crew presentation
Mixed typography with no clear visual hierarchy across pages
Dated layouts that simply cannot compete with leading charter operators online
D'Berg Travel
BVI Charter Holidays BVI Yacht Charters Explore the Caribbean on a luxury yacht
✓  Proposed Direction
Navy, gold and cream: the visual language of superyacht charter at a global level
Playfair Display serif that immediately communicates editorial quality and premium positioning
Structured yacht data: every page consistent, every detail easy to maintain and update
Dedicated yacht template: full-bleed hero, spec cards, gallery and crew profiles
Ocean glass UI: frosted panels float over your photography and never compete with it
Editorial layouts that carry the confidence of a world-class travel brand
D'Berg Start Planning
Curated Experiences Luxury Yacht
Charters
07. Page Components

Everything your site needs to convert

Every button, card, form and section pattern, designed as a cohesive system so your site feels intentional from the first click to the enquiry submission.

Buttons & CTAs

Gold = primary. Navy = secondary light. Glass = secondary dark. Ghost = tertiary on cream.

Labels, Eyebrows & Badges
Curated Experiences
All InclusiveWith Skipper
Section bar accent
Timeline milestone
Bullet list item
Navigation & Glass Caption
D'Berg Travel Co. Start Planning
BVI Charter
Sailing Catamaran
60ftLength
8Guests
CrewedType
Yacht Listing Cards · As seen on www.dbergtravel.com/bvi-yacht-charter/

La Vie Est Belle

55ft Catamaran

Cabins: 4 · Guests: 8

Location: Accommodation

From $32,000/week

On a Whim III

46ft Power Yacht

Cabins: 3 · Guests: 6

Location: Accommodation

From $23,000/week

The Peddler

86ft Power Yacht

Cabins: 4 · Guests: 8

Location: Accommodation

From $69,000/week

Bliss

60ft Catamaran

Cabins: 4 · Guests: 8

Location: Accommodation

From $28,000/week

All cards start light (cream body) and transition to dark navy on hover — title, specs and rate all shift to white/gold. Third card shows the hover state pre-applied. Image scales to 1.06×. Class: custom-card-style2

Sidebar Info Cards

Why Book With Us

Personalised service, expert BVI knowledge, finest yachts in the Caribbean.

Response Time

We aim to respond to all enquiries within 24 hours.

No commitment required
Your enquiry carries no obligation.
Form Elements (Dark Mode)

Border: 1px #e5e7eb. Focus: gold. Background: #fff. Border-radius: 5px.

Dark CTA Section · Used across all pages
Ready to Start?

Create Your Perfect Charter

Tell us what you're looking for and we'll design a completely tailored yacht experience just for you.

BVI & Caribbean
+1 284 441 0327
Email
info@dbergtravel.com
08. Brand Identity

Your brand, elevated

The logo, colour palette, iconography and merchandise applications form a cohesive visual identity that carries consistently from your website through to every guest touchpoint on board.

Primary Wordmark — White on Navy D'Berg Travel Co. Logo
D'Berg Travel Co. Logo on Cream
White on Navy · Dark on Cream · Gold on Dark
Brand Palette
Navy
#0C1B2E
Deep
#06111D
PRIMARY
Gold
#C4A35A
Cream
#FAF9F6
Slate
#6B7A8D
Iconography Style — Stroke, 1.5px, Rounded

Stroke weight: 1.5px · Cap: round · Join: round · Gold on light / Navy on dark

Brand Application

The brand
on board

Gold thread wordmark on premium white cotton — for crew uniforms, guest gifting and cabin presentation. The D'Berg identity extends seamlessly from screen to sea.

Gold thread on white · 300TC Egyptian cotton
D'BERG TRAVEL CO. · BVI ·
09. Photography

Your photography does the selling

The new design is built around your imagery. Not competing with it. Every layout, wash and overlay is engineered to make your yacht photography look its absolute best.

On a Whim
Hero Imagery
Full-bleed hero sections
Sets the tone from the very first scroll
Mischievous
Listing Cards
Yacht portfolio grid
Consistent 16:9 framing across all listings
Aerial BVI
Aerial & Drone
Destination storytelling
Scale, light and the beauty of the BVI
Bliss
Lifestyle
The experience, not the boat
Candid, aspirational, warm
Charter yacht
Split Panels
Content layouts
Image and copy in perfect proportion
Charter BVI
Section Backgrounds
Textured depth
Photography as atmosphere, not decoration
Photography Notes — Natural light only. Golden hour preferred for hero shots. Wide enough to crop for 1920px desktop and 600px mobile portrait. Avoid heavy filters or oversaturation. For yacht cards: consistent angle, boat fills 60–70% of frame, clean background. Technical drawings: detect by aspect ratio (>2.5:1) and render with object-fit:contain on white.
10. Grid & Spacing

Consistent structure across every page

A disciplined grid and spacing system ensures the site feels considered and intentional at every breakpoint: desktop, tablet and mobile.

Max Content Width
1140px
Main content container
Max Wide Width
1200px
Footer / nav inner
Section Padding (V)
72–96px
Breathing room top & bottom
Section Padding (H)
40px
Gutters → 20px mobile
Card Border Radius
6px
Cards, panels, accordions
Button Radius
4px
All button variants
Card Gap
20px
Grid gap between cards
Intro Max-Width
640px
Centred intro text blocks
11. Your New Site

How it all comes together

A preview of the full page experience, from your logo in the navigation bar through to the footer. This is dbergtravel.com, reimagined.

Live Preview — dbergtravel.com
Scroll to see full page ↓
dbergtravel.com
D'Berg Travel Co.
British Virgin Islands

Luxury Yacht
Charters

Designed Around You

Every Charter, Entirely Bespoke

Bespoke yacht experiences across the British Virgin Islands, curated entirely around your vision, your group and the voyage you've always imagined.

Family Charters
Adventures for every age.
Honeymoon & Couples
Private anchorages at sunset.
Corporate Retreats
Inspire, reward, connect.
Ready to Begin?

Create Your Perfect Charter

Start Planning →

Next Step

Happy with the direction? Let's build it.

Your feedback on this moodboard shapes the final design — nothing is locked in until you say so.